We invested in Hello in 2012 based on a business plan developed by its founder and became the majority owners of the company together with an outstanding management team. From the beginning with no revenues to becoming the leading naturally friendly brand in oral care and other personal care products, Hello is now the brand of choice for environmentally and health conscious consumers. While it has never been our aim to divest our operating subsidiaries, we believed Colgate’s plan to grow Hello into a truly global brand was compelling. In addition, a potential deal presented tremendous opportunities for Hello’s team members. We therefore consummated a transaction with Colgate in early 2020.
Attivio was founded in 2007 as a cognitive search software company based in Boston. We acquired a minority stake in Attivio in 2009 in order to support the Swedish based majority owner as the “eyes and ears” in the United States. ServiceNow, a large publicity traded provider of online and cloud-based work solutions acquired Attivio’s operations at the end of 2019.
TAH founded CCG based in Atlanta together with our long-time friends at Ulysses (the majority owner) in 2010. At the time of its founding, the management team at CCG had extensive experience in originating and acquiring cellular ground leases. Ulysses and TAH exited CCG through the sale to a Blackstone portfolio company in 2014.